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Veronika SurabProduct Designer
Case 02Marketplace · Web + iOS + Android

Lectera

A course studio for teachers. A learning path for students.

I was the only designer on a platform where teachers build and sell courses and students learn step by step, across web, adaptive, iOS and Android.

Role
Sole designer
Timeline
May 2019 — Jun 2020
Platform
Web · Adaptive · iOS · Android
Tools
Sketch, Abstract, InVision, Zeplin
Scope
100+ screens · UI kit
Team
Axon Development Group
Scroll to enter the product

(01) The challenge

Lectera helps students build skills across many industries, and helps teachers create courses and earn from selling them. Every screen had two audiences.

Teachers

Creating an educational project comes wrapped in financial and organizational complexity, and it isn’t always clear how to present a course so people want it.

The business

A static roadmap wouldn’t hit the client’s targets. The product had to react quickly to changes in the market.

Students

Learners needed a path they could follow step by step, not a pile of videos.

Goals

    01Help the client build a unique product.
    02A course studio friendly enough to take a course to market quickly.
    03Students study progressively.
    04Keep the development team flexible.
My role
I handled all of the design alone: research, prototyping and UI across web, adaptive, iOS and Android, working with a big team of developers.

(02) Teacher ↔ Student

Teachers build lessons from five kinds of content. Students see a path with progress on every lesson. The two screens below are the real designs, rebuilt and wired together.

Teacher · course studio

lectera · studio

Student · learning path

lectera · my education

Try it: add a lecture, quiz or homework in the studio, then press Publish course.

(03) Wireframes → UI

Every flow started as a wireframe. Drag across each pair to see what the structure became and what changed on the way.

Course studio final design
Course studio wireframe
WireframeFinal UI

What changed

  1. 01Sections became lessons, and each lesson got five content types: lecture, quiz, homework, glossary, case.
  2. 02“Submit to review” became a short checklist: add content, create the landing page, then publish or preview.
  3. 03Drafts are explicit: “Save as a draft” sits at the top, away from “Publish”.

(04) Responsive

For the student role, the design came in three resolutions. This frame uses the same breakpoints. Drag it.

1440px · 4 columnsDrag the handle →

(05) iOS & Android

The mobile apps followed Apple’s Human Interface Guidelines and Google’s Material Design recommendations.

iOS · Human Interface Guidelines

Android · Material Design

The original iOS and Android app screens

The shipped screens: onboarding, sign in, courses, lessons, library and downloads.

(06) UI kit

A UI kit unified the product and sped up the work: typography, colors, buttons, badges, inputs and states.

One component, seven layers

A course card carries a lot: kind, cover, title, promise, status and four facts.

The UI kit defined every layer once, so the same card holds up on web, iOS and Android. Scroll to take it apart.

Cardwhite · 1px shadow · 340 × 440
Coverfixed 2.06 : 1 ratio

Content marketing. Sales strategy without advertising

TitleSource Sans 3 Semibold · 17/1.35 · 2 lines

23 sales tools without a budget: blogging, email marketing, ugc content, engagement

Description14/1.45 · #727272
Completed
Status pillCompleted · In progress · Not started
English Marketing Medium 11 h
Metalanguage · category · level · time
Megacourse
Kind badgeMegacourse · Course
Lectera UI kit sheets
Brand red#e73439 · Primary actions and the logo
Megacourse green#1bb343 · Megacourse badge, Completed
Course orange#ff9c00 · Course badge, Not started
Progress blue#00a2fa · In progress, content icons

(07) Collaboration

I presented ideas to the client in InVision and collected feedback there, then handed off to developers on every platform.

artboard

Design

Sketch

Research, prototypes and UI, all by one designer.

Versions

Abstract

Every change versioned, so nothing gets lost between iterations.

Client review

InVision

Ideas presented to the client, feedback collected on the screens.

Handoff

Zeplin

Specs and assets for every screen, ready to build.

Build

Web · iOS · Android

One big team of developers across three platforms.

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