# Veronika Surab — Product Designer

> Product designer with 7+ years of turning research, sketches and hard constraints into interfaces people understand at first glance. Based in Kyiv, Ukraine. Works across Web, Desktop, iOS, Android.

- Email: veronica.surab@gmail.com
- CV (PDF): https://veronika-s.design/Veronika-Surab-CV.pdf
- Experience: 7+ years (since 2018)
- Languages: Ukrainian (Native), English (Upper-Intermediate)
- Industries: E-commerce & PIM, Ed-tech, Cloud storage, Insurance, Cybersecurity, Mobility & parking
- Skills: UX research & usability testing, Information architecture, Interaction design, Wireframing & prototyping, Visual design, Style guides & design systems, Cross-team collaboration, Agile & Design Sprints
- Tools: Figma, Sketch, Abstract, InVision, Miro, Zeplin, Photoshop, Jira, Framer, Storybook

## Case studies

- [Scallium · PIM & marketplace automation](https://veronika-s.design/work/scallium): From spreadsheet chaos to a launch pipeline. Merchants were running multichannel sales out of shared Excel files. Three design sprints, a story map and a round of usability tests later, they had one system for products, mapping, export and orders. Role: Product Designer. Platforms: Web. Scope: 100+ screens · design system. Period: Jan 2021 — Apr 2022.
- [Lectera · Ed-tech platform](https://veronika-s.design/work/lectera): A course studio for teachers. A learning path for students. I was the only designer on a platform where teachers build and sell courses and students learn step by step, across web, adaptive, iOS and Android. Role: Sole designer. Platforms: Web, Adaptive, iOS, Android. Scope: 100+ screens · UI kit. Period: May 2019 — Jun 2020.
- [Mimecast · Cloud Protect](https://veronika-s.design/work/mimecast): Turning threat noise into clear decisions. A security console that keeps cloud files safe from attacks, human error and technical failure. It's structured as a loop: detect, investigate, prevent, audit. Role: UI/UX design. Platforms: Web. Scope: 10+ screens.
- [FEX.NET · Cloud storage](https://veronika-s.design/work/fex): One cloud, three surfaces, zero lost files. Storage and file transfer, so a broken or stolen phone never means lost memories. Web storage, the FEX.NET ID Android app and the FEX SYNC Windows client. Role: UI/UX Designer · with Lead Designer. Platforms: Web, Android, Windows. Scope: 40+ screens. Period: Aug — Dec 2018.
- [IBA · Insurance Business Applications](https://veronika-s.design/work/iba): Quotes, policies and claims in one calm dashboard. A web app that helps insurers improve their customers' experience within minutes, from a first quote to checkout and claims. Role: UI/UX design. Platforms: Web. Scope: 30+ screens.

## Experience

### Product Designer · client under NDA — LineUp (Mar 2025 – Now, 1 yr 7 mo)
- Designing a city-wide parking platform: the customer-facing product and the back office behind it.
- Complex workflows across many teams, in Scrum, with constant internal and customer-facing communication.
- Design reviews and spikes with a team of designers, where every decision is open to critique.

### UI Designer · part-time — ExtraContrib (May 2023 – Nov 2024, 1 yr 6 mo)
- Designed projects from scratch.
- Created UI kits and graphic assets for social media campaigns.
- Worked directly with the owner to meet business needs.

### UI/UX Designer — Dev.Pro (Jun 2022 – Oct 2022, 4 mo)
- Designed new product functionality.
- Mapped the service with a service blueprint.
- Built an internal component library.

### Product Designer — Scallium (Jan 2021 – Apr 2022, 1 yr 3 mo)
- Ran workshops, usability tests and user interviews.
- Built clickable prototypes and the UI; established the design system.
- Worked closely with the product owner, stakeholders, sales and developers.

### UI/UX Designer — Axon Development Group (Mar 2019 – Oct 2020, 1 yr 7 mo)
- Designed across insurance, online education, food delivery and more.
- Owned user flows, sitemaps, clickable prototypes and responsive and mobile UI.
- Delivered UI guidelines and assets to developers.

### Junior UI/UX Designer — Fex.net (Mar 2018 – Dec 2018, 10 mo)
- Prototyping, concepts and complete layouts for web, mobile and desktop apps.
- Adapted layouts across devices.
- Designed banners and infographics for social networks.

## Process

- Understand: Start with the problem, not the pixels. Consult the product owner and stakeholders until the goal is sharp.
- Diverge: Brainstorm with the team and sketch in the open: whiteboards, paper, sticky notes. Quantity before quality.
- Decide: Put the best ideas on a story map and slice releases: what ships first, what waits for iteration two.
- Prototype: Build an interactive Figma prototype that is real enough to break.
- Test: Run a prepared plan with 3–5 target respondents, write the report, change the prototype.
- Systemize: Grow a design system alongside the product, so it stays unified and the work speeds up.

## Education

- Bachelor of Software & Information Systems, National University of Kyiv (2015 — 2019)
- UI/UX web & mobile design, Mobios IT School (2017 — 2018)

## Award

- Winning team · All-Ukrainian Student IT Competition (Apr — May 2018). Took the UI/UX designer seat on the team that won “Programming & managing IT projects”.